“MyMcDonald’s Rewards is actually the loyalty program within the McDonald’s App. Currently, we have roughly five million that are already subscribed or opted in,” Ms. Lee-Chua said during a media interview. “It’s not hard to earn points,” Ms. Lee-Chua said. Over the long term, McDonald’s aims to grow the McDonald’s App to between 50 million and 60 million users, with the loyalty program serving as a key driver of customer engagement. “Value is not only about giving customers more for their money—it is also about recognizing every time they choose McDonald’s,” Ms. Lee-Chua said in a statement.