A Mexican drug boss is behind Valeria Marquez’s murder live on TikTok. The 23-year-old beauty influencer was killed in May 2025 inside her beauty salon in Zapoan, in the Guadalajara metropolitan area. The murderThe young woman was presenting her followers with beauty products from her salon in Zapopan, in the western Mexican state of Jalisco. Investigators claim that his son, Francisco Alvarez, who had had a relationship with the young influencer, had called his father to organize the murder. During the live broadcast, the young woman had mentioned an episode that had made her anxious.