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No beaver logo is safe from Buc-ee’s legal wrath
['Natalie Fear', 'Staff Writer', 'Layer Van-Ds .Vds-Author Font-Size Var --Text-Base', 'Font-Size Var --Vds-Author-Font-Size', 'Var --Text-Base', 'Line-Height Var --Text-Base--Line-Height', 'Line-Height Var --Vds-Author-Line-Height', 'Var --Text-Base--Line-Height', 'Letter-Spacing Var --Tracking-Normal', 'Letter-Spacing Var --Vds-Author-Letter-Spacing']
Creative Bloq
Gas station chain Buc-ee's has been on a lawsuit rampage, coming for any rival brand that threatens to dethrone its iconic mascot.
The latest victim of Buc-ee's wrath is a small Ohio-based corner store called Beaver's Mini Mart – no points for guessing why Buc-ee's doesn't approve.
Suggesting that the store's logo could cause confusion between the brands, Buc-ee's has filed a trademark infringement claim, but Ohio locals have other ideas.
(Image credit: Beaver's Mini Mart/Vik Boparai)The Beaver's Mini Mart logo features a full-body illustration of a cartoon beaver gesturing to the 'Beaver's' wordmark in a retro cursive typeface – a reference to the store's location in Beavercreek, Ohio.
Buc-ee's ongoing string of lawsuits seems to suggest that no brand is safe from its wrath.