Well before the Ted Lasso Season 3 finale dropped in 2023, the idea of a Season 4 was in the air. The new season focuses on Ted Lasso (Jason Sudeikis) returning to England to coach for AFC Richmond. When Ted Lasso premiered in August 2020, there was no question that its sunny optimism was exactly what people needed at that time. Coach Lasso would be the first to encourage one of his players to try something new, challenge themselves. Ted Lasso Season 4 premieres August 5th on Apple TV.