Bella Hadid is bringing her signature off-duty style to Alo’s latest campaign, serving as the face of the activewear brand’s Pre-Fall 2026 collection in a tribute to her hometown of Los Angeles. The imagery blends quiet, intimate moments with sleek city backdrops, highlighting wellness, movement and everyday style. “Bella moves seamlessly between the worlds of fashion, wellness, and culture while remaining deeply connected to herself through it all,” Nacewicz said. Known for blending high fashion with approachable street style, Hadid has become one of the industry’s most influential models. The brand has become a favorite among celebrities and fitness enthusiasts alike, building a reputation for combining technical performance with elevated everyday style.