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BMW owners who spent $50,000 on luxury cars are furious after turning their ignitions only to be greeted by a massive Spider-Man: BND commercial
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Attack of the Fanboy
BMW owners who spent $50,000 on luxury cars are furious after turning their ignitions only to be greeted by a massive Spider-Man: BND commercialBMW owners are expressing frustration after the company began pushing advertisements for the film Spider-Man: Brand New Day directly onto their vehicle dashboard screens.
As detailed by BroBible, the backlash comes from drivers who often spent upward of $50,000 on their vehicles.
Many owners feel the intrusion into their vehicle cheapens the experience they expected when purchasing a premium car.
The ad push is tied to a much larger Marvel partnershipThe campaign is part of a partnership between BMW, Marvel Studios, and Sony Pictures that also integrates BMW vehicles into the film’s plot.
The movie Spider-Man: Brand New Day paid BMW to take over the display of every BMW made after 2020.