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EXCLUSIVE: Rains Enters Footwear, Building New Growth Pillar With Boot Range
['Tianwei Zhang']
Footwear News
LONDON — Danish outerwear specialist Rains made its official foray into footwear on Wednesday with the global launch of the waterproof range, the dry boot.
Rains footwear CourtesyLotko founded Rains with college classmate Daniel Brix Hesselager in 2012.
“The dry boot is our footwear icon, the piece that carries our DNA into this new category.
Rains footwear CourtesyMore on the design front, Johanne Dindler, design director at Rains, described the footwear range as a contemporary offering “made for the city and defined by a clean, architectural form.”
The footwear range also deepened Rains’ positioning of an urban outdoor brand.