“As we looked to the future, we kept coming back to one question: What will best position Thorne to continue fulfilling its mission? We believe P&G is the right partner to help us expand our impact while staying true to the values and standards that have always defined Thorne,” he added. The acquisition by P&G follows a period of significant growth for Thorne under L Catterton’s ownership. CNBC also reported that Thorne has sustained a compound annual growth rate of more than 30% since being taken private in 2023. Speaking to CNBC, Watts said: “Our expectation is this is going to be a billion-dollar brand over the next few years.”