SADIRAC, France -- From his vineyards in Bordeaux wine country, Edouard le Grix de la Salle can sometimes smell the burning forests far away. Le Grix de la Salle is among entrepreneurs bracing for pain. "It's incredible that they've said such a thing, especially when wine tourism is becoming more and more important," Le Grix de la Salle said. Bordeaux's legendary wine has seen consumption plunge as young people turn to other beverages and competition from vineyards abroad has grown. It's unbelievable," Le Grix de la Salle said.