Parks Associates has unveiled new research from its Consumer Insights: Tech Ecosystem Dashboard and AI Experience Dashboard showing artificial intelligence (AI) is reshaping the smart speaker market, as consumers increasingly expect devices to deliver personalised, context-aware assistance. The research shows one-half of US internet households own a smart speaker or smart display, making it one of the largest installed base of devices in the connected home. According to the Tech Ecosystem Dashboard, Amazon accounts for 78 per cemt of recent smart display purchases, reinforcing its leadership in the connected home ecosystem. For a more mature product category like smart speakers, AI creates new replacement opportunities by expanding their role from voice assistants to intelligent companions. “Smart speakers have reached mass-market adoption, and the next phase of growth will be driven by intelligence rather than hardware,” commented Elizabeth Parks, President and CMO, Parks Associates.