After surpassing $1.5bn in Australian retail sales in less than three years, Hard Rated aims to keep the momentum going with the launch of Orange Passionfruit Zero Sugar. Now available in liquor stores nationally the 4.5 per cent ABV Hard Rated Orange Passionfruit Zero Sugar joins the brand’s core range alongside Lemon, Lemon Lime and Orange. “When a flavour performs as strongly as Hard Rated Orange, you don’t reinvent it, you build on it. The new Orange Passionfruit Zero Sugar combines orange with tropical passionfruit and is available in 375ml cans across four-pack, 10-pack, 24-pack and 30-pack formats. The Hard Rated range now includes Lemon in both 4.5 and six per cent ABV variants, Zero Sugar Lemon, Lemon Lime, Zero Sugar Lemon Lime and Orange, alongside the new Orange Passionfruit Zero Sugar expression.