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Casella expands portfolio with two new partnerships
['Andy Young', 'More Andy Young']
The Shout
Casella Family Brands (CFB) has expanded its beverage portfolio with two new strategic partnerships with Heaps Normal and Four Loko, effective from 3 August 2026.
CFB will now distribute Heaps Normal and expand the availability of the popular non-alc beer across New South Wales, Victoria, South Australia and Queensland.
Andy Miller, Co-Founder and CEO of Heaps Normal, said: “Ours is an industry built on quality time with your people, and that’s never mattered more.
Jeff Wright, Co-Founder of Phusion Projects, said: “We’re incredibly excited to be partnering with Casella Family Brands.
Casella Family Brands GM Sales, Chris Blockley, said: “Our state-of-the-art production facility and end-to-end expertise enable us to partner with globally recognised brands that lead their categories.