With a folding iPhone reportedly on the way, it looks like they’re gearing up to use that same playbook again. The Apple Premium PlaybookApple’s method for premium pricing focuses less on specifications and more on the emotional experience of using their products. A folding iPhone could launch at over $1,500, aligning it with the Samsung Galaxy Z Fold series. — YouTube commenter on CNET’s folding iPhone coverageWhat To WatchFall 2026 Apple Event: Apple’s annual September hardware event is likely the most probable venue for any folding iPhone announcement, if analyst timelines hold true. Sources: CNET commentary on folding iPhone pricing strategy | 9to5Mac Apple coverage