Brand USA marked the launch of its 2026 Ambassador Program in spectacular style last night, packing out Universal Sydney Super Club for “America the Beckoning” – a trade celebration bringing together all 30 newly named ANZ Ambassadors. The room was buzzing from the moment doors opened at 6pm, with the 6-9pm event drawing a full house of agents under a disco ball and red velvet curtains. An Auslan interpreter signed throughout proceedings on stage, a welcome and well-received touch that set the tone for the evening’s central theme: inclusion. But if there was one thread that ran through the entire discussion, it was inclusivity. It was easily the biggest talking point of the night.