None
SL
Halfday expands iced tea range with Target launch and new Strawberry flavour
[]
FoodBev Media
Better-for-you iced tea brand Halfday has launched nationwide at Target, expanding its retail presence with a new slim can format and an exclusive Strawberry Half & Half flavour.
The new chilled slim can range includes Strawberry Half & Half, Classic Half & Half, Peach and Lemon iced teas.
Halfday’s new Strawberry Half & Half flavour is exclusive to Target and combines brewed tea with lemonade and strawberry.
Kayvon Jahanbakhsh, co-founder of Halfday, said: “Launching nationwide at Target is a defining moment for Halfday and a major step forward in our mission to reinvent iced tea for today’s consumer.
Founded in 2021 by Jahanbakhsh and Mike Lombardo, Halfday was developed as a lower-sugar alternative to traditional iced tea with added prebiotic fibre.