A new functional hydration beverage brand, Flydrate, has launched in the UK, targeting the air travel industry exclusively. The drink has uniquely been developed specifically for the low-humidity conditions experienced during commercial air travel. The formula, which is also entirely vegan and gluten-free, combines potassium, magnesium and pink Himalayan salt for hydration at altitude. The drink has secured listings throughout UK private aviation airport Farnborough Airport, as well as in every room of the Aviator Hotel and in London’s Battersea Heliport. Distribution is planned for expansion across UK private aviation, airport hospitality and travel retail through the remainder of 2026.