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Walmart completes its acquisition of TV advertising company Vibe.co
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TechCrunch
In BriefWalmart announced on Tuesday that it has completed its acquisition of self-service streaming TV advertising platform Vibe.co.
The acquisition, which was announced in June, brings Vibe.co into Walmart Connect, the retailer’s connected TV advertising platform.
By combining Vibe.co’s platform with Walmart Connect, Walmart is expanding its connected TV advertising business and gaining new ways to reach customers.
“Vibe has built an exceptional platform that makes streaming TV advertising simple and accessible for businesses of all sizes,” said Ryan Mayward, GM and senior vice president of Walmart Connect, in a press release.
Walmart made its last major acquisition in 2024 when it purchased TV maker Vizio for $2.3 billion to strengthen its advertising business.