This year, public health officials face an alarming hurdle, the U.S. is navigating its worst measles surge in decades. To solve growing public health threats, Michigan State University researchers are tackling vaccine barriers from many angles, combining scientific innovation with frontline care to protect families. By pairing laboratory science with digital media analysis, MSU provides a complete bridge between breakthrough research and real-world public trust. Individuals and groups that spread medical misinformation are well organized to exploit the weaknesses of the engagement-driven ecosystems on social media platforms. This requires a concerted effort between researchers, experts and individuals to create standards around the use of social media on health-related issues.