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EN
Berlin Museum breaks the rules of branding with EIGHTY-ONE different logos
['Joe Foley', 'Freelance Journalist', 'Layer Van-Ds .Vds-Author Font-Size Var --Text-Base', 'Font-Size Var --Vds-Author-Font-Size', 'Var --Text-Base', 'Line-Height Var --Text-Base--Line-Height', 'Line-Height Var --Vds-Author-Line-Height', 'Var --Text-Base--Line-Height', 'Letter-Spacing Var --Tracking-Normal', 'Letter-Spacing Var --Vds-Author-Letter-Spacing']
Creative Bloq
Is it possible to capture all of that creativity in a single logo design?
The answer is no, according to Stadtmuseum Berlin, or Berlin Museum as it's now called.
Its dramatic rebranding breaks the rules of logo design by introducing a rotating roster of, by my calculation, up to a staggering 81 different wordmarks.
Berlin Museum isn't a single place but a decentralised foundation operating across several locations and curating a vast collection dedicated the city's cultural history.
As for the logo design, there's no bespoke type or definitive design.