As explained by Oh: “Events are one of the few tactics that cut through. Oh added that many brands fail to maximize their follow-up opportunities, which reduces the value of the event. “Members are 28% more likely to engage with subsequent marketing campaigns after seeing an event ad,” Oh said. He said promoted events saw 31 times more viewers on average compared to company-hosted events without event ads promotion. Utilizing this expanded event marketing approach, brands can ensure they’re using their events to build on their outreach efforts and get more value from event promotions.