Portland fans expect a kind of loyalty in return, and when they don’t like a decision a team is making, they’ll make that clear. Last week, both teams announced a new partnership with Treasure AI, an agentic AI platform that helps marketers make decisions based on customer data. According to the press release, the partnership also includes lots of Treasure AI branding, like sleeve patches for the Thorns, and logos on the Fire’s practice jerseys. Treasure AI was originally solely a customer data platform, or CDP. In addition to fans’ valid concerns about the use of AI, both Treasure AI and the teams “aren’t doing a great job” of communicating what the partnership is about, she told the Mercury.