BMW, showing that it was about as in-touch as its drivers are familiar with turn signals, teased the promotion as a “special surprise.” It’s also a breach of trust: drivers keep their cars connected so they receive critical software updates, not unexpectedly see ads when they’re trying to hit the road. Enthusiasts in the r/BMW subreddit had a veritable meltdown when someone posted footage of the ad playing on their infotainment system. It’s not the only carmaker that’s gotten into hot water for repurposing infotainment screens into ad real estate. More on advertising hell: The Economy Is So Off the Rails That They’re Trying to Figure Out How to Make Ads Specifically Targeted at AI Bots