I was intrigued by the possibilities of mixing work with pleasure: visually exploring a sitcom through its data. Intrigued became compelled. I wanted to explore how Seinfeld and David, with the support of their evolving pool of talented writers, managed to achieve such sustained sitcom brilliance. Much like a sports coach seeks to assemble the right players in the right combinations, to win a game, how did the Seinfeld ‘coaching team’ use their resources to assemble the right characters in the right scenes, in order to score the laughs and create TV gold?