Stetson, the 160-year-old American Western brand, has entered the premium bourbon category with the launch of Stetson Bourbon. Stetson developed the bourbon in partnership with Kentucky Master Blender Dan Callaway. The brand traces its roots to 1865, when John B. Stetson invented the cowboy hat in response to the demands of the American West. “For more than 160 years, Stetson has stood alongside the people who built the American West,” said Robert Dundon, CEO of Stetson. The artwork has served as a symbol of the American West since the early 1920s.