Image suppliedCasella Family Brands (CFB), home of Yellow Tail, has announced two new non-wine partnerships with Heaps Normal and Four Loko in Australia, effective 3 August 2026. The agreement excludes draught and keg formats, which will continue to be managed by Heaps Normal. “Ours is an industry built on quality time with your people, and that’s never mattered more,” said Andy Miller, co-founder and CEO of Heaps Normal. Meanwhile, under a new long-term agreement with Four Loko, CFB will manufacture and distribute the brand in Australia. Casella Family Brands general manager of sales, Chris Blockley, said that the partnerships “highlight CFB’s ability to partner with leading brands and execute across diverse categories”.