“We’re seeing a clear shift in how businesses grow on TikTok Shop. Success today is no longer defined simply by having a presence online or treating LIVE selling as another sales channel. “As our business grew on TikTok Shop, we invested in building a dedicated in-house LIVE commerce team. As a homegrown Singapore brand, we’re excited to continue growing alongside TikTok Shop and exploring new opportunities in discovery commerce.” Through continued capability building and collaboration, TikTok Shop aims to create more opportunities for businesses and creators to succeed together.