Spirit Halloween will open 33 pop-up stores across New Jersey. This marks part of a record 1,575-location rollout throughout the United States and Canada for the 2026 Halloween season. New Jersey locations include former Party City stores in Delran, Howell, Mount Laurel, Rockaway, Wayne, and Sicklerville. Last year, the brand operated 1,500-plus stores, including 35 in New Jersey, according to NJBiz. Americans spent an estimated $13.1 billion on Halloween in 2025, according to the National Retail Federation.