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Congress bill includes major sports media investment for HBCUs
['Steven J. Gaither', 'Author']
HBCU Gameday
Bill targets HBCU broadcast infrastructureThe proposal would allow federal grants to support sports production and broader campus media needs.
They must explain how improved technology and media production would support sports coverage and local journalism.
Improved campus production facilities could give conferences more flexibility when negotiating future deals.
The same equipment can support journalism classes, campus news programs and student internships during the week.
Still, the language gives HBCUs a specific place within a bill largely shaped by the growing financial power of major college sports.