According to a new report, the social media platform TikTok contributes more to New Zealand’s economy than our book publishing industry. Some people have highlighted for example the likes of scams or misinformation – that’s not just for one platform like TikTok, that’s a wider challenge.” It’s the same money, it’s just that it’s passed near a TikTok video, so it’s counted as TikTok money. “It’s good to know if you’re a business, that TikTok is affecting where people spend their money. Because if that’s the case then you’re going to come up with a number that’s just a thumb suck rather than any sort of analysis.