Evaluating Potential RiskThe first step in preparing your self-storage business to face off against Mother Nature is to make yourself aware of your most pressing risks. If your self-storage business is impacted by a natural disaster, your renters will be, too. For scenarios without warning, reaching out to self-storage tenants as quickly as possible will help put them at ease and build trust. No one can control Mother Nature, but you can control the resilience of your self-storage facility with a thorough plan for preparation and response. Suzannah Fischer is director of operational effectiveness at Absolute Storage Management, a self-storage management firm that has specialized in flexible solutions since 2002.