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Like Summer Blockbuster Movies? Thank Air Conditioning of 100 Years Ago
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In 1925, the Rivoli Theater in Times Square, owned by film mogul Adolph Zukor, created demand for summer movies.
Theaters have air conditioning.
They had Willis-Carrier install the first modern, mass air conditioning system.
Seeing that success, the company began installing air conditioning in all its metropolitan theaters.
Other studios raced to install air conditioning and do the same thing.