The preamble to the Society of Professional Journalists Code of Ethics says, “Members of the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy. In our Cherokee Code, the government recognized the need for that independent voice even in a government-funded media outlet. The Eastern Band of Cherokee Indians Free Press shall be independent from any influence and free of any particular political interest. The staff shall not participate in any political campaign or be involved in any Tribal political activity, except to exercise their rights as citizens to express their individual opinion and cast their vote.” In the end, only those readers with like beliefs will gravitate to a media outlet that espouses those beliefs.