Domino’s said it delivered 45,000 extra orders during one of England’s late-stage World Cup matchesDomino’s has revealed it delivered 45,000 extra orders during one of England’s late-stage World Cup matches, while it also beat the heatwaves as people turned to takeaways over barbecues. The additional pizza orders on the England vs DR Congo matchday on July 1 were compared with the same day last year. Domino’s chief executive Nicola Frampton said it was one of the biggest sales days for the business which chose to “staff up” in anticipation of a surge of orders. “I think people are still willing to spend on treats, and that really is what Domino’s is, it’s a treat.” Domino’s said a strategic priority for the businesses was to focus on “more customers, more orders, and more efficiency”.