While this offers the time to return phone calls, check emails or even mindlessly scroll on social media, it also offers the perfect opportunity to create video content for their business. Candid beats complicatedModern social media audiences are increasingly immune to polished, commercial-style marketing. A car video naturally feels like a casual, face-to-face chat with a friend. Car content should only happen when the vehicle is safely parked. Car content works best when they feel real, direct and unedited.