The surge in viewership brings heightened national attention to a preventable danger that child safety advocates warn can affect any family. Approximately 40 children die nationwide each year in hot vehicles. The film examines the highly publicized case of Justin Ross Harris, whose 22-month-old son, Cooper, died in a hot vehicle in Georgia in 2014. Neuroscientist Dr. David Diamond, a leading expert on the role of memory in hot car incidents, noted that nearly 1,200 children have died in hot vehicles since 1990 across every demographic background. Advocates encourage healthcare workers, first responders, prosecutors, and journalists to use the documentary to foster accurate, empathetic discussions about hot car prevention.