The burger chain on Tuesday reported its slowest growth since 2025, with US sales rising just 0.8% in the second quarter. McDonald’s blamed some of the decline in visits on slower service because of the number of value offerings launched over the past few months. McDonald’s has doubled down over the past few years on value deals and lower-priced menu items in order to drive up business and convince consumers it’s affordable. “In combination, all of these factors negatively impacted visits from some our most loyal customers,” Borden said. As a result, Borden said McDonald’s will roll out new promotions next week in its app to “re-energize our high frequency customers.”