Hair color trends come and go often — remember when cherry-red was the pick of the season? Golden honey blond, or what celebrity colorist and Schwarzkopf Professional U.S. hair color trend ambassador Jacob Schwartz calls "ethereal blond," is on the rise. "It's a soft honey blond with creamy golden tones and subtle dimension," he says. Why Is Golden Honey Blond Trending? Dieda also says that honey blond just never goes out of style.