Sales of Homer’s Odyssey rose by 254% year on year in July following the premiere of Christopher Nolan’s film adaptation, while overall sales of the poet’s works increased by 125%, Megafon’s press service told TASS following a joint study with the Chitai-Gorod bookstore chain. "In July, when the film premiered and entered general release, sales of the poem rose by 254%. According to analysts at the bookstore chain, overall sales of Homer’s works increased by 125% year on year," the mobile operator’s press service said. In the final week of July, traffic to websites about ancient Greek mythology rose by 46%, while mobile internet traffic increased more than fourfold. The highest levels of activity were recorded in Moscow, Krasnodar, St. Petersburg, and the Rostov and Samara regions.