Or, perhaps, if you were currently shopping for a new car, which feature would be at the top of your must-have list? For 47% of people recently surveyed, that’d be heated seats. Nearly half of buyers surveyed answered heated seats, which didn’t make the firm’s top 15 in 2025. Why the surge in desire for heated seats since then? In third, another feature that’s a bit surprising to me: “rearward automatic emergency braking.”