What happened to Goodsurf Beach Club? I can’t claim to have been a Goodsurf regular, but I really enjoyed the few times I visited. I’m in one mom group chat that feels like it’s been trying to coordinate a Goodsurf outing for over a year—guess we’ll have to let that dream go. Per LinkedIn, Shor founded a real estate and hospitality consulting group in October 2025, just before Goodsurf went dark for good. (We’ve reached out to Shor for insight into the closure, and will update this post with any comment.)