Tom Holland stars as the titular protagonist in Spider-Man: Brand New Day - Sony Pictures/APBMW drivers are being bombarded with in-car adverts for the new Spider-Man movie. Drivers starting their vehicle will see a Spider-Man icon on the internal "control display" screen. The Spider-Man animation will not be available to UK owners. BMW vehicles are also set to appear in the film, including the new BMW iX3 and the BMW 5 Series Sedan. The German car giant called the in-car animation "a special surprise" for drivers to "celebrate the partnership with Spider-Man".