Highlights Zendaya, Pamela Anderson, Gwyneth Paltrow, and others are embracing the “ghost lashes” trend by ditching mascara. Beauty expert William Grande explained how the barely-there aesthetic can create a fresher, more youthful appearance. Beauty expert William Grande has praised the emerging trend, declaring, “Confidence is the new mascara.” “Heavy mascara and thick, dramatic lashes can sometimes make the eyes look harsher, whereas softer definition and glowing skin create a fresher, more youthful appearance. “That’s exactly why the ghost lashes trend is taking off.”