As more processors adopt the Product of USA label, American families have greater confidence that when they purchase products bearing the claim, they are directly supporting American farmers, ranchers, processors, and rural communities. “Product of the USA label is a win for American farmers, ranchers, processors, and consumers alike, and we are continuing to see companies respond to this demand,” said U.S. Secretary Brooke Rollins. “American consumers want to know where their food comes from, and they deserve labels they can trust. The Product of USA initiative also complements USDA’s Strengthening Processing for U.S. Ranchers (SPUR) Program, a $500 million investment to help eligible small- and mid-sized beef processors preserve and expand domestic processing capacity. USDA continues to receive strong interest from processors across the country, with additional companies expected to adopt the Product of USA label in the coming months as consumer demand for authentic American-produced meat and poultry continues to grow.