Kansas men’s hoops signs a five-year contract to play in the Players Era Festival through 2030-31

The Players Era began in Las Vegas in 2024 with the idea of funneling at least $1 million toward each participating school’s name, image and likeness fund. “The Players Era commitment to college basketball has been very impressive,” Self said. The Players Era has also produced great NIL opportunities for our players. “Being locked in through the 2030-31 season is a reinforcement of the direction the Players Era is moving. “We’re grateful to have Kansas, one of the preeminent collegiate basketball programs, return for the next several years,” Players Era CEO Seth Berger said.