Increasingly, the businesses caught in the middle are turning to a third route, the white-label design studio. The model has quietly become one of the more practical ways for agencies and busy companies to deliver design work without carrying the overheads. A white-label design studio such as VIVI Creative now runs a service built specifically for this, producing branding, websites and illustration that another business delivers under its own name. For business owners weighing it up, the useful question is not whether white-label is fashionable, but when it actually makes sense. What White-Label Design IsIn a white-label arrangement, one business produces work that another sells under its own name.