The collaboration aims to integrate boAt’s audio hardware with Spotify Premium’s ad-free streaming service to provide consumers with a bundled music experience. Key Offerings and Subscription DetailsUnder the terms of the agreement, select boAt audio products will come bundled with a four-month Spotify Premium subscription. “HALF the Experience” Marketing CampaignTo promote the collaboration, boAt and Spotify Premium launched a joint digital campaign titled “HALF the Experience.” Resolution: The visual transitions to demonstrate the full production quality restored once the user switches to boAt hardware paired with Spotify Premium. Commenting on the partnership, boAt spokesperson said:At boAt, we have always believed that great music deserves a great listening experience.