ANAHEIM, CA – NAMM (The National Association of Music Merchants), the world’s largest nonprofit music trade organization, announced The 2027 NAMM Show will be held in Anaheim, CA., January 26-30, 2027, with the main exhibition floors open to attendees from January 28-30. The world’s largest music products trade show will feature five days of compelling music industry education, live musical performances and special events, alongside three days of extraordinary exhibits and brand activations for the entire music products industry. The global NAMM Show audience is the single largest, most influential force for brands to engage year-round. It has become one of the most influential global business gatherings in the music products industry. For exhibitors, products are not only being seen by buyers, but the creators who generate demand and influence audiences worldwide.