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Freixenet Extends With Solare Spritz RTD
['M. Shanken Communications']
Shanken News Daily
Freixenet Extends With Solare Spritz RTDFreixenet Mionetto USA is extending the Freixenet brand into the Spritz segment with a new Solare Spritz RTD offering.
Made with Spanish lemon and clementine flavors, the new entry is infused with rosemary and thyme and is at 5% abv.
“With Freixenet Solare Spritz, we are creating a new flavor category that sets itself apart from the oversaturated RTD category,” said Freixenet Mionetto USA vice president of marketing Lindsey Willey.
The launch is aimed at tapping trends toward “relaxed, lower-abv daytime options,” the company added.
The core Freixenet cava brand leads the Spanish sparkling wine segment in the U.S. at more than a half-million cases annually, according to Impact Databank.—Daniel MarstellerTagged : freixenet, Freixenet Mionetto USA