But in a place where tourism remains one of the most important engines of livelihood, even niche sectors can generate meaningful spillover. If managed well, golf tourism can add depth to Kashmir’s tourism basket rather than compete with it. His call to make the Professional Golf Tour of India event an annual fixture, establish a golf academy and improve sports infrastructure suggests an understanding that image alone cannot sustain a sector. If this golf push is to matter, it must survive beyond inaugurations and speeches. Kashmir can reclaim a place on India’s golf map, but only if the course is mapped in policy, not just in rhetoric.