A subscription teletherapy app on social media asks, which breed of ADHD dog are you? There is actually no scientifically established biomarker currently that characterizes ADHD, including dopamine-deficiency, but on social media ADHD is commonly discussed as a chemical imbalance. Numerous studies have pointed to rampant mental health misinformation on social media, including the dopamine deficiency theory of ADHD. As they may begin to see more of their experiences through a diagnostic lens, they will be shown sponsored posts from ADHD telehealth medication-prescribing apps or they may buy a viral ADHD workbook. They may sell a viral ADHD workbook after being encouraged to embed a purchase link in their own ADHD content.